How I Work
When it comes to design, I have a distinctly un-British lack of modesty - the kind normally reserved for sportspeople and musicians. I know what works visually: whether editing a photoshoot to find the strongest campaign images or curating a collection.
Every brand is different, so every engagement is shaped around what you actually need - a fresh eye on existing materials, a full creative direction, a name for something not yet launched, or ongoing input across campaigns and seasons.
It usually starts with a conversation, followed by a proposed way to work together - scope, approach and fee - and we take it from there.
I work with founders, in-house teams and agencies - from start-ups finding their voice to established brands refining, or redefining, theirs. If you're not sure what you need yet, that's fine. That's usually the best place to start.